The Title and How it Affects Your Traffic and Rankings

The Title, is a part of the code of your website
that resides between the tags and also shows
up in the top header portion of the browser that
is visiting it. This title is a very key element to
getting search engine rankings as well as traffic
from these rankings.
Most search engine visitors scan the results
page looking specifically for a title that catches
their eye and appears to be targeted to their
search. The title , on the first page, that most
likely matches their search query will usually be
the first one they click. When you are making
your titles, and I hope that you do put thought
into creating titles that are unique for each
page. Make sure the title is related to the on
page content that you are delivering on that
specific individual page. If your site is about
Mortgages and you have a page that specifically
talks about Heloc Loans, make sure that title
properly reflects that individual page.
If you do not have unique titles across your
page, search engines can consider the page
Duplicate Content and that page will be filtered
and most likely not help your traffic. It could
even end up in the supplemental index. When
updating your titles, also consider unique, on-
content, meta keywords and descriptions as
well. Again, to not be flagged as duplicate
content.
When writing your titles and meta tags, I would
suggest that you put your primary keyword at
the front of these. Make your title Mortgage
information and advice on Interest Rates,
Terms, and More Instead of Information and
advice of different types of Mortgages or
Jimmys Loan Company or Home Page.
Remember, your Title and Meta Description are
like a free Adwords ad. They are the copy that
you are using to try and convince a search
engine visitor to choose your site. Make them
appealing to that visitor, and you will have a
higher CTR (Click Thru Rate), and you will also
likely see improved rankings in the search
engines from have unique titles on each page.

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