HOW TO IMPROVE SEARCH ENGINE RESULTS

Today, the crawlers in a typical search engine
do not look for the repetition of a single key

word. In fact, they make a point of overlooking
those articles that show evidence of keyword
stuffing. Therefore, any effort to improve a sites
search engine results must take those facts into
consideration.

A site that sells a product needs to consider
every one of the characteristics possessed by
that product. If it is a health food, it must contain
important vitamins and minerals. Still, a search
engine crawler needs to see more than
continuous mention of vitamins and minerals. A
food is going to be eaten. Does this particular
health food taste good? Is it easy to prepare? Is
it sold at a price that the average consumer can
afford? Those are all important characteristics
for any food, even the most healthful foods.
Mention of those added characteristics can help
to improve a sites position on a search engine
listing. What is the brand name for the product
or products sold at a particular web site? Where
is the factory that makes that brand name
product? Those facts too contribute to the
amount of information that is posted about any
one product, on any one site. At the same time,
those facts can help to define or name that
product. In that way, they can help a content
writer to develop different ways for referring to
the same item.
The foregoing paragraphs focused on web sites
that sell a product. However, some book
authors rely on the contents in a blog to aid
promotion of their hardback publication.
Therefore, such authors need to place in that
blog information that will attract the attention of
a crawler.
A blog writer should make a point of keeping up
with each days news. There might be some
small item in that news that relates to some
topic in the book or books written by that author
and blog writer. In the days blog entry, that
current event needs to get mentioned in the first
couple sentences. That way, it is sure to be
noticed by the search engine crawler. That does
not mean that such crawlers never notice the
inner content for any article. They do examine
that content, and they list articles that have a
searched word deep inside, well after the first
two to three paragraphs. Yet Internet users do
not always have the patience required to study
any article carefully, looking for that one
embedded word. That is why the position of a
keyword can improve or diminish search engine
results. That is why the beginning and end of an
article represent the ideal place for inclusion of
a key word or phrase. In between the beginning
and end of the article, there should be lots of
useful information, lots of well-written content.
In addition to search engine results, article
writers need to think about attention getting
opening lines. Some content creators prefer to
write in the second person. In that way they
hope to reinforce the results of coming from the
search engine.

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3 Comments

  1. Hello, Nice article. I think its a very useful tips
    for seo. There are some great points are
    mentioned in the article. Thanks for sharing
    this information with me.

    Like

  2. Thanks faith, for this useful information.
    Many SEO professionals will find this info
    relevant and helpful for them.

    Like

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